SugarNova is the London growth agency that builds brands buyers trust, Google ranks and AI recommends, then scales them with paid media. One engine for DTC brands and high-ticket service businesses investing £10k+ a month in growth.
We hear the same problems from founders every week. Pick the one closest to your business.
Paid ads carry the whole business, and cost per sale climbs every quarter.
ROAS looks healthy in Meta, but the bank balance doesn't agree.
Ask ChatGPT for the best product in your category and it names a competitor.
Press coverage that looked great and sold almost nothing.
Sales spike with every launch, then fall straight back.
Each agency reports a win while revenue stays flat.
Leads come in, but too few turn into booked appointments.
You pay per lead or on commission and quality is a lottery.
Enquiries wait hours for a callback while a competitor rings first.
Buyers ask Google and AI who to use, and your name isn't there.
Referrals built the business, but they won't take it to the next level.
You've never been sure what you should be spending on marketing.
Ticking boxes? That's what the call is for.
Book a strategy callPlenty of brands change agency every year and the numbers barely move. Often the bottleneck was never the channel. It sits inside the business: in the offer, the follow-up, the website or the sales process.
So we don't start with ads. We start with the business. We work as an extension of your team, and because we've worked with so many brands, we usually spot the bottleneck early.
Buyers now shortlist inside ChatGPT and Google before they reach your site. The businesses that get named have three things: press authority, search visibility and paid reach. Most agencies sell you one. We run all three as a single engine, whether you sell trainers online or £30k kitchens in Surrey.
Glossy PR, our specialist PR division, lands the coverage, expert commentary and do-follow links that make you the trusted name. Authority is the first thing Google and AI engines weigh.
Generative Engine Optimisation, entity and schema work and money-page SEO, so you rank on Google and ChatGPT, Perplexity and Gemini name you when buyers ask who to use.
Meta, Google and TikTok campaigns built on the demand PR and search create. Audiences already know the name, creative lands warmer and acquisition cost has room to fall.
Client names withheld by agreement. Every figure is published on our results page.
They had never invested in marketing and weren't sure what they should be spending. Today the venue has 3 years of wedding dates booked.
You get named when buyers ask Google and AI who to use.
Press that sells, not a cuttings file.
Paid gets cheaper as earned demand grows.
One senior team, one plan, one report tied to revenue.
A diary of booked calls, not a spreadsheet of leads.
Bottlenecks fixed inside the business, not just the channels.
Launch and founder stories in the titles your customers read. Rank and get named for "best [product] UK" in Google, ChatGPT and AI Overviews. Meta and TikTok scale the products earned media has already proved.
PR for authority, search and AI for the buyers already looking, paid to fill the diary, and a pipeline that books the call before your competitor rings back.
Engagements from £6k a month · Start with two channels, add more as results land
Most founders we speak to have. That's why we start with an audit of the whole business, not a pitch for a retainer. If the bottleneck is internal, we'll tell you, even if it means you don't need us yet.
Compare it with what you pay today across agencies, freelancers, commission and wasted ad spend. One senior team running PR, search and paid together usually replaces several of those. Our wedding venue client thought the same before they started.
That's fine. Many clients start with one or two channels and add more once results land. We'll still plan it as part of the whole engine, so nothing is wasted.
No. We don't promise numbers we don't control. We do promise senior attention, one plan with clear targets, and honest reporting every month.
We work with DTC brands and high-ticket service businesses: solicitors, solar installers, kitchen and interiors firms, implant clinics, venues and specialist B2B. The engine stays the same; the plan is built around your market.
Thirty minutes with a senior strategist. We look at where buyers find you, where AI names a competitor instead, and where spend or leads leak. You leave with a clear next step, whether or not we work together.
Where buyers find you, where AI names a competitor instead, and where spend leaks.
A 90-day plan across PR, search and paid, with one set of targets.
Pages, schema, campaigns and coverage go live in one sequence.
Monthly reporting on rankings, AI visibility, coverage and pipeline.
“Growth that only shows up in a dashboard is activity. We build the kind an acquirer pays a multiple for.”Shayne WilliamsFounder and Group CEO, SugarNova Group
A 30-minute strategy call. We show you where competitors are named instead of you, and what the engine would change.
Book a strategy callTakes 2 minutes to apply. We only book calls where we can help.